Main Idea

Worcester Business Journal’s 2017 “40 Under 40” Award

Monday, August 21, 2017

Co-Founder and Program Director, Joy Rachelle Murrieta, was chosen as one of the Worcester Business Journal’s 2017 “40 Under 40” Award Recipients…FULL ARTICLE 

2017’s People To Watch

Tuesday, January 3, 2017

Co-Founder and Program Director, Joy Rachelle Murrieta, was chosen as one of Pulse Magazine’s People to Watch in 2017…FULL ARTICLE 

“Entering Worcester” ARTraiser

 Tuesday, September 20, 2016

“Entering Worcester” ARTraiser was held Sept. 1… FULL GALLERY


Thursday, September 1, 2016

POW! WOW! Worcester has officially kicked off and the towering murals being crafted throughout the city are well on their way. The city skyline is already beginning to shift dramatically and the downtown footprint is getting a colorful overhaul… FULL ARTICLE

Entering Worcester Inc. 1722

Thursday, September 1, 2016

Worcester is the dark horse of POW! WOW!—brimming with potential, the city put itself on the map as a community oriented public art destination. On September 1st, one of the final events of POW WOW Worcester, Entering Worcester Artraiser to Benefit Main Idea, a silent auction at the Sprinkler Factory, took place… FULL GALLERY

Children explore arts in Main IDEA program

Monday, August 15, 2016

WORCESTER – When Heather Bachand took part in a creative drama session a couple of summers ago, the idea of seriously getting involved with acting was not something the then preteen had given a lot of thought to… FULL ARTICLE

Sun Shine: Main IDEA paints a new picture of opportunity in Worcester’s Main South

Sunday, August 14, 2016

Art and creativity allow children to express themselves, foster a sense of self-confidence and broaden their horizons. At Main Idea, a weeklong summer day program in Main South, a team of volunteers and teachers is invested in the positive impact art… FULL ARTICLE

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Young lives transformed through the arts

Tuesday, March 10, 2015

The relevance of a program designed for children can be touted on a web site or in a commercial, but there’s no stronger testimonial than the words of the moms themselves. Worcester’s summer program called Main IDEA has won over some local moms… FULL ARTICLE

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Main IDEA looks to the future

Thursday, September 12, 2013

WORCESTER — In August, the organization known as Main IDEA hosted their week-long summer program for 40 children in the Main South neighborhood of Worcester. The children were offered exposure and experience in creative drama, music, dance, visual art and creative writing… FULL ARTICLE



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Arts for Main South kids the Main IDEA

Friday, August 9, 2013

WORCESTER — If seeing a need and filling it is a recipe for success, a group of artists who love the arts and love Worcester are well on their way. The benefit of that success… FULL ARTICLE

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Art program benefits Worcester kids

Friday, June 14, 2013

Joy Murrieta is program director at Main IDEA, an arts day camp for kids in the Main South neighborhood of Worcester. She’s proud of the way Main IDEA is bringing smiles and changing lives… FULL ARTICLE

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Photo Gallery: Main IDEA

Thursday, July 14, 2011

Main IDEA 2011 is an art day camp located at The Woo (Pilgrim Church) on Main Street. The camp is run by local artists and volunteers. It is offered at no cost for students in grades 3-6 and concentrates on activities such as music, drama, visual… FULL ARTICLE