Main Idea
Join us on Saturday 10/30 from 10:00-4:00 for a multi-site celebration of Día de los Muertos (Day of the Dead) at various locations including the Mercantile Center, the JMAC, Worcester Public Library, and Worcester Art Museum!


Events include:
  • Youth programming led by Main IDEA in partnership with the Worcester Public Library
  • A mural by Mexican artist Marka27 at the Mercantile Center
  • Artists, Performers (Mariachia Etrella and Ritmos Dance Academy), community organizations, food vendors, and more at The Mercantile Center
  • A sculpture by Ecuadorean artists and storytellers Jose Criollo and Germán Chiriboga staged at the JMAC
  • Two offerings curated by Mexican artist and scientist Maya Rojas at City Hall and the Worcester Art Museum
We join to celebrate an important cultural Latino/a/e tradition of remembrance (celebrated across several Latin American countries) and give voice to the disparities Latino/a/es have faced during the pandemic in Worcester.
Our Día de los Muertos Steering Committee includes Valerie Zolezzi-Wyndham, Germán Chiriboga, Mayra Rojas, Gina Plata Nino, Raquel Castro-Corazzini, Hilda Ramirez, and Joy Murrieta. We are deeply grateful to the City of Worcester and JMAC for hosting our Celebration and to WAM for serving as our fiscal sponsor. Our celebration is generously supported by major donors Greater Worcester Community Foundation, United Way of Central Massachusetts, Promoting Good, Real Zepeda Tequila, and Steve Taviner|Matthias Wascheck, as well as many other partners in our community.
If you would like to learn more, volunteer, or make a donation, please email: or visit our Facebook Event Page!


A day for the dead: Worcester’s Latino business community aims to bring attention to disparities laid bare by the pandemic

Worcester Business Journal

September 27, 2021

“As Worcester businesses persist in their efforts to return to normal following the coronavirus pandemic, members of its Latino community are asking Worcester to reflect on the disproportionate losses felt by people of color in the city…”

MARKA27 uses murals to have agency in how the stories of people of color get told.

The Questions featuring MARKA27

Muralist Victor ‘MARKA27′ Quiñonez shares his beautiful resistance

The Boston Globe

Saturday, October 30, 2021

“Día de los Muertos is a tradition started thousands of years ago with the Aztecs and it evolved over time. It is rooted in remembering your ancestors. Death is not the end. It’s a transition into thinking about each other on a spiritual level, holding each other’s ancestors and relatives stories. Sharing those stories with your grandchildren and your children…”

Meet the Team: