Main Idea

Main IDEA formed when a group of artists, musicians, and dancers who shared a common dream of seeing an arts community that was open and accessible to everyone came together in the neighborhood of Main South, Worcester, Massachusetts. In the summer of 2011 forty kids took part in dance, visual art, music, and creative drama workshops where they had the opportunity to express themselves in a fun, safe, and supportive environment using some of the fundamental techniques, processes, and elements of these art forms. The week culminated with a showcase where our kids shared their artwork with family, friends, and community members.

In the first year Main IDEA launched, we nearly tripled the number of students we had after the very first day, simply from word-of-mouth. With such a strong, positive response from the community, what began as a volunteer project to meet a need, soon became a nonprofit 501(c)(3) organization in 2015. Since that time, Main IDEA has expanded to multiple programs year-round for youth and teens ages 6-12, empowering over 300 youth every year!

Our Name

The first portion of our name recognizes our roots in the Main South neighborhood of Worcester, Massachusetts.

The four core values of Main IDEA make up the second portion of our name and are the foundation of everything we do. They are:

Imagination: As a community, we foster an environment where creativity and self-expression are valued.

Discipline: We aim to empower our children with a sense of self-efficacy and self-confidence and expect them to engage fully with everything they do.

Exploration: We encourage all of our children to delve into new ways of expressing themselves as they discover the fundamental elements and processes of each art form.

Attitude: We expect every member of our community to respect one another and to maintain a positive attitude.